Dashboard

Overview of your mobile attribution metrics

+12.4%

284.4K

Total Installs

+8.2%

$1,248,900.00

Revenue

+5.1%

3.42x

ROAS

-3.7%

$1.28

CPI

-2.1%

$4.52

CAC

+6.8%

$18.40

LTV (D30)

Live

1,247

events / minute

Top Campaigns

Summer Sale US92

Google Ads45,200 installs | 3.55x ROAS

Lookalike Campaign91

Meta Ads34,600 installs | 3.78x ROAS

Retargeting Global89

Unity Ads28,400 installs | 3.78x ROAS

Q1 Install Drive88

TikTok Ads51,200 installs | 3.39x ROAS

Brand Awareness EU85

Meta Ads38,100 installs | 2.95x ROAS

AI Insights

View all

CPI Optimization Opportunity

High

Campaign "Summer Sale US" shows 23% lower CPI on weekends. Consider shifting 30% of budget to Sat-Sun for potential $12K savings.

Retention Drop Detected

Medium

Day-7 retention for APAC cohorts dropped 8% vs last week. Investigate onboarding flow changes.

Audience Overlap Analysis

Medium

Google Ads and Meta Ads campaigns show 34% audience overlap. Deduplicate targeting to reduce wasted spend.

MMP Dashboard