Attribution
Understand how installs are attributed across networks and campaigns
Attribution by Network
Attributed vs Assisted by Campaign
Attribution Details
Campaign | Network | Installs | Spend | Revenue | ROAS | Model | Confidence |
|---|---|---|---|---|---|---|---|
| Summer Sale US | Google Ads | 45.2K | $52,400.00 | $186,000.00 | 3.55x | Last Touch | 94.0% |
| Brand Awareness EU | Meta Ads | 38.1K | $48,200.00 | $142,000.00 | 2.95x | Last Touch | 89.0% |
| Retargeting Global | Unity Ads | 28.4K | $31,200.00 | $118,000.00 | 3.78x | Multi Touch | 91.0% |
| Q1 Install Drive | TikTok Ads | 51.2K | $62,000.00 | $210,000.00 | 3.39x | Last Touch | 87.0% |
| Holiday Push APAC | AppLovin | 22.8K | $38,500.00 | $95,000.00 | 2.47x | Multi Touch | 82.0% |
| Organic Boost NA | Apple Search | 18.9K | $28,400.00 | $78,000.00 | 2.75x | Last Touch | 92.0% |
| Lookalike Campaign | Meta Ads | 34.6K | $41,800.00 | $158,000.00 | 3.78x | Multi Touch | 90.0% |
| Video Creatives Test | Google Ads | 15.2K | $22,100.00 | $62,000.00 | 2.81x | Last Touch | 85.0% |