Audience Segments
Create and manage user segments for targeted campaigns and analysis
Total Segments
5
Total Segmented Users
94.2K
Active Campaigns
8
High Value Users
12.4Kusers+3.2%
Users with total revenue greater than $50. These are your most valuable customers who contribute disproportionately to your bottom line.
Rule:
revenue > $50Created 5 days ago|Updated 2 hours ago
Churning Users
34.2Kusers+8.1%
Users with no activity in the last 14+ days. These users are at risk of permanently leaving your app and may require re-engagement campaigns.
Rule:
last_active > 14 days agoCreated 12 days ago|Updated 1 hour ago
Power Users
8.7Kusers+1.5%
Highly engaged users with 10 or more sessions per week. These users are your core audience and potential advocates.
Rule:
sessions_per_week >= 10Created 3 weeks ago|Updated 30 min ago
New Installers (7d)
23.1Kusers-2.4%
Users who installed the app within the last 7 days. Monitor this segment to track onboarding effectiveness.
Rule:
install_date within last 7 daysCreated 1 month ago|Updated 15 min ago
Purchasers
15.8Kusers+4.7%
Users who have made at least one in-app purchase. This segment is crucial for understanding your monetization funnel.
Rule:
purchase_count >= 1Created 2 weeks ago|Updated 45 min ago