Funnel Analytics
Analyze user conversion through key funnel steps
Onboarding Funnel
Install
100.0K
100.0%
89.0% conversion(11.0% drop-off)
App Open
89.0K
89.0%
38.2% conversion(61.8% drop-off)
Signup
34.0K
34.0%
82.4% conversion(17.6% drop-off)
Tutorial Complete
28.0K
28.0%
29.3% conversion(70.7% drop-off)
First Purchase
8.2K
8.2%
Overall Conversion (Install to First Purchase)8.2%
Funnel by Campaign
| Campaign | Install → Open | Open → Signup | Signup → Tutorial | Tutorial → Purchase |
|---|---|---|---|---|
| UA_iOS_Lookalike | 92.1% | 41.5% | 85.2% | 32.1% |
| UA_Android_Broad | 87.3% | 35.8% | 78.4% | 25.6% |
| Retargeting_US | 94.5% | 52.3% | 89.1% | 41.8% |
| Brand_Awareness_EU | 84.2% | 28.4% | 72.3% | 18.9% |
| TikTok_UGC | 88.7% | 38.9% | 80.6% | 27.4% |